You can simply look around and conclude how technology greatly advanced, changed and shaped our lives. As exciting as it sounds, these technological innovations could be very overwhelming for some. Especially now that we can get almost any information we need over the internet and communicate to people around the world in so many ways.One technology expert wrote that we live in an age where the greatest technological discoveries will ascent and are expected to drastically change the way we live and work.

The abundance of technology that we are currently and are expected to experience will significantly change the many traditional ways of executing everyday business operations in almost all industry. So, you might ask, what technological geniuses are coming next. The technology trends that you are about to read in this article are proven to dominate 2017. If you are planning to put up a business and want to make an upbeat and creative first impression, these trends can absolutely help you do just that. Another perspective is if you want to improve your current business standing and stay one step ahead of your competition, you can take advantage of these trends to reach your target market in new and exciting ways.

The Internet of Things and Smart Home Technology

Tech-savvy or not, we are sure that you have heard of the term Internet of Things or IoT and its great potential in creating smart businesses, homes and cities. Maybe you are thinking, when can we actually live in smart connected homes? Or operate is a smart office? Is there a delay? Well, some corporations are already enjoying the benefits of having this technology, maybe even you, your smartphones and smart watches are some of the great of examples of what the internet of things could do for businesses and individuals soon. The global challenge now is there is too much competition, with limited collaboration. Think about it, there are many individual appliances and applications on the market but few solutions to bind everything together to create a seamless user experience. Don’t worry, the industry giants are already aware of the importance of having uniform user experiences and are actually getting involve like Google, Amazon, and Apple. Major developments are expected in the coming year and let’s admit it, it is mind-blowing.

Augmented Reality and Virtual Reality

In 2016, we have seen and experienced some major rungs forward augmented reality(AR) and virtual reality (VR). Thousands of VR applications and games was released after the Oculus Rift was made available in the market. Another example was the release of Pokémon Go, an AR game with over 100 million downloads. We can say that the market is ready for AR and VR domination, considering that there are devices and technology available for these applications. It started its appearance last year and should expect more this year. Be ready, AR and VR will open thousands of ways to execute grand marketing opportunities to help your business get noticed.

Machine Learning

This technology helps and enhances Google’s core search engine algorithm and have made some major progressions in the past couple of years. Yes, we have seen this technology running in a limited range of applications but this 2017, machine learning is expected to expand and enter almost any consumer applications to improve overall user experience specifically, analytics application. We don’t have to wait for another set of years until this technology becomes the new normal since businesses and people expect this type of artificial intelligence to become a major component of every form of technology.

Automation

Businesses, especially its sales and marketing teams will be glad to hear that automation turns out to be the grand mainstay in and throughout 2017. The reason for this is the technologies empowering automation is innovating human-exclusive tasks and taking it to new heights. One example is the rotation of robotic journalists that exist for a couple of years now and it wont be long before they take a hop in producing more practical types of articles. Soon, we can witness new classifications of productivity in some businesses around the globe. Another exciting perspective is when automation meets with machine learning. Result is your overall business performance will be faster and efficient.

Humanized Big Data

For the past five years, experts and enthusiasts have been talking about big data since its unveiling. The idea behind this technology is that mass quantities of gathered data which we now have access to can better our planning process from medical treatments to implementing viral marketing campaigns. We should expect that providers could find a way to humanize big data, obtaining more empathetic and qualitative bits of data and projecting it in a more visualized and accessible way.

Physical-Digital Integrations

Having a mobile device today is necessary especially when you are a part of an organization that requires you to connect and respond to clients’ requests and needs. This situation slowly changed our daily lives. We share more and more content online using our mobile phones and you can see almost everyone spending time tapping its surface. One core reason is the fact these devices give us access to a never-ending sea of information in the real-world. Things like site-to- store purchasing using your mobile device give a certain audience the freedom to purchase online and pick up the items they bought in a retail location, but the next big thing would be the integrations between physical and digital realities. Amazon will start having more physical products, like Dash Buttons and physical brands like Walmart will start to have more digital features, like store maps and product trials.

Everything On-Demand

Experts say that mobile users expect all their demands to be available on mobile devices. From social media, transportation, bank accounts, mailing apps, delivery, dating apps, online shopping, entertainment, flight and hotel bookings, and a lot more.Thousands of applications are available today and we can say that the perks we get are really beneficial. We can customize and freely choose what to keep and what to dispose depending on our lifestyle. It is expected that these applications will evolve and deliver a more exciting user experience.

Some would say that it is useless to make predictions about the future of technology for providers can change the direction of their developments and could hold some progressions made. Still, forecasting is beneficial so your business can strategize your marketing efforts properly and maybe, most might agree, that it is exciting to know what’s coming next.

Appcentric’s customized approach to supporting implementation projects enables companies to develop an effective organizational roadmap. Our hotline is +63 2 7591510 or email marketing@centricitgroup.com.