You should consider technology as your gateway to make new opportunities and cover your target territories faster than ever before. This approach is being enjoyed and is easier for the market giants but how about the micro-enterprises and startups? How can they use technology to score big in a very saturated market?

There are thousands of factors as to why a certain business is successful and a huge portion of it boils down to how they use technology to their great advantage. Experts say that nearly 80% of companies believe that technology plays an essential part in their plans for growth, helping businesses to up their game and reach larger audiences. Businesses who are digitally engaging their customers be it through social media, online advertising or email marketing are the ones who succeed.

A similar innovation that has made the clients faceless likewise offers us more data about them than we’ve at any point approached. Frequently a client name can provide us little insight into clients’ orientation, age or area, Certain platforms can disclose to us the critical things about our clients – what intrigues them, drags them, regardless of whether it has something to do with the value, size or relevance that prevents them from making that purchase.

Such data permits a more parallel playing field for each one of those in the market, of all shapes and sizes. Where client insight used to be the advantage of those companies with extensive spending power, client information mining is similarly as accessible to SMEs and new businesses or startups as their bigger rivals. This implies the technical savvy enterprise will have the capacity to take advantage of various markets, tailor what is substantial, and present products or services to different business sectors home and away.

However, it isn’t simply just clients that SMEs and new companies want to approach and have access to. Where the global supply chain was once just accessible to the individuals who could stand to court providers from abroad, innovation has opened the exchanging entryways far and wide.

Likewise, for some new companies and SMEs, the absence of substantial foundations, past speculations, and administration groups with set structures implies that they can be faster and lither for new markets and clients.

Not conveying a heritage of innovative systems enables most present-day businesses to have streamlined procedures, gadgets actuated on tap and the cloud as their virtual hard drive. Gone are the huge overheads connected with equipment, staffing and office space, giving the younger corporate contenders equal opportunities to be the first to share their products in the rising and progressing markets.

In the manner of not having an administration group set in their ways or the organization that accompanies bigger enterprises implies choices can be made quicker, accelerating the production, publicizing and finally, sales cycles.

Smaller businesses may likewise work all the more cooperatively with their clients. This is especially understandable in software development, where new contributors to the fold are regularly glad to co-make new solutions and utilize the size of their clients to attain a fast and customer-ready solutions to market.

However, for some startups and SMEs, one of the major factors in their success is their drive to take a huge risk. With less, or occasionally, little at stake, younger enterprises are more likely to think in an unexpected way, to discover distinctive methods for working, diverse technological solutions and methodologies to help them reach new markets.

The wonders of technology surround us. In any case, organizations who are adapting to the ever-changing landscape of digital transformation will be the ones whose brands will be recognized in 2020.

Appcentric’s customized approach to supporting SAP implementation projects enables companies to develop an organizational roadmap for its digital transformation journey. Talk to us today. Our hotline is +63 2 759 1510 or email marketing@centricitgroup.com.